It’s that time of year again where everywhere is pumpkin spice and everything nice! I have to admit that I have little self-control over anything pumpkin. Pumpkin muffins, cookies, ice cream you get the idea. Maybe it’s the warm earthy spices that usually accompany the pumpkin like cinnamon, nutmeg and ginger. I can’t imagine anyone not liking it.
Last October, a marketing group called Stagwell conducted a “State of Pumpkin Spice Report”, where they “surveyed Americans to figure out if pumpkin spice is a true consumer preference or an overhyped marketing gimmick.” The results? Over half or 58% of all respondents like pumpkin spice and only a mere 15% would rather it go away.
According to Food & Wine, pumpkin spice first appeared in baking recipes in the late 18th century. In the 1930’s McCormick and Co. came out with the blended pumpkin pie spice mix. For those wondering it was 2003 when Starbucks released the Pumpkin Spice Latte (PSL) and it’s been a pumpkin spice craze ever since! I try to every year get one PSL at Starbucks, for me, for some reason they don’t have the same taste as they did back in the day. Here’s an insider tip I learned years ago if you want to have a small taste not spend so much money order a “short” at Starbucks.
So, whether you are in to pumpkin spice or not, it’s Fall Y’all. Go outside breathe in the cool crisp air and indulge in a sweet treat or beverage that makes you feel cozy and uniquely Fall. It only happens once a year, although on the way out of a supermarket this year in August I saw a display of those pumpkin flavored ginger snaps!