Yes, I know…but according to History.com, \u201cIn 1989, PepsiCo inked a deal with the Soviet Union to trade its cola syrup for Russian vodka\u2014and a decommissioned fleet of rusting warships, including 17 attack submarines\u2026the undersea arsenal briefly acquired by the soft drink conglomerate would have equaled India\u2019s submersible fleet\u2014at the time, the seventh largest in the world.\u201d In addition to the subs, the deal also included 3 warships, a cruiser, frigate and a destroyer.<\/p>\n\n\n\n
This leads me to why?! Well at the time of the Cold War, the Russians had acquired a taste for Pepsi since Coca-Cola as well as many other western companies did not want to enter the Russian market. In addition, the Russian\u2019s currency, the ruble was not convertible to dollars. So, they had to barter to get many goods including the syrup for Pepsi! Some called it the \u201cPepski generation\u201d!<\/p>\n\n\n\n
Pepsi had no intentions of using the old fleet but quickly converted it to scrap metal to help fund new bottling plants. So, to be fair, then it really wasn\u2019t a viable navy and according to History.com, \u201cThe Soviet Union\u2019s creaky cast-offs weren\u2019t exactly seaworthy. \u201cIn any real sense, the story is false,\u201d wrote Paul Musgrave in Foreign Policy. \u201cThe Pepsi navy no more conferred military power than a rusting Model T could have been a Formula 1 contender.\u201d Ouch. Cool story though\u2026who knew?!<\/p>\n","protected":false},"excerpt":{"rendered":"
Yes, I know…but according to History.com, \u201cIn 1989, PepsiCo inked a deal with the Soviet Union to trade its cola syrup for Russian vodka\u2014and a decommissioned fleet of rusting warships, including 17 attack submarines\u2026the undersea arsenal briefly acquired by the soft drink conglomerate would have equaled India\u2019s submersible fleet\u2014at the time, the seventh largest in the world.\u201d In addition to the subs, the deal also included 3 warships, a cruiser, frigate and a destroyer.<\/p>\n","protected":false},"author":2,"featured_media":4823,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[143],"tags":[],"class_list":["post-4822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2026-blog-posts"],"_links":{"self":[{"href":"https:\/\/familypromisesussex.org\/index.php\/wp-json\/wp\/v2\/posts\/4822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/familypromisesussex.org\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/familypromisesussex.org\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/familypromisesussex.org\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/familypromisesussex.org\/index.php\/wp-json\/wp\/v2\/comments?post=4822"}],"version-history":[{"count":1,"href":"https:\/\/familypromisesussex.org\/index.php\/wp-json\/wp\/v2\/posts\/4822\/revisions"}],"predecessor-version":[{"id":4824,"href":"https:\/\/familypromisesussex.org\/index.php\/wp-json\/wp\/v2\/posts\/4822\/revisions\/4824"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/familypromisesussex.org\/index.php\/wp-json\/wp\/v2\/media\/4823"}],"wp:attachment":[{"href":"https:\/\/familypromisesussex.org\/index.php\/wp-json\/wp\/v2\/media?parent=4822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/familypromisesussex.org\/index.php\/wp-json\/wp\/v2\/categories?post=4822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/familypromisesussex.org\/index.php\/wp-json\/wp\/v2\/tags?post=4822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}